Operations & AI Systems · Israel

Your team shouldn't need another hire
to handle the workload.

We build the operations layer for growing companies — CRM systems, automation, and AI agents that remove manual work and increase how fast your team can move.

20–40%
manual workload removed
1–3+
hires avoided
2wk
to first result
10+
years ops experience
The Problem

Most growing companies hit the same wall

The business grows. The team grows. But the work keeps piling up in ways that more people can't actually fix.

Time drain
20–30% of the team's week goes to copy-paste, status updates, and manual follow-ups that could run themselves.
🧩
Tool chaos
Five tools, no single source of truth. Everyone has their own version of the data, and none of them match.
👥
Hiring to cope
Every growth phase triggers another hire — not to create new value, just to manage the operational load.
📉
No visibility
No dashboards, no forecasting, no early warning. Leaders find out about problems when clients call about them.
How We Work

We build systems. We measure the result.

Not strategy decks. Not recommendations. We deliver a working system and track what changed.

1
Foundation
CRM & Ops Architecture
Process mapping, data model design, pipeline architecture. Built to be AI-ready from day one, not retrofitted later.
2
Execution
AI Agent Layer
Agents that qualify leads, triage tickets, update the CRM, draft proposals, and summarize meetings — without anyone touching them.
3
Continuity
Ongoing Optimization
Monthly automation work, new agents quarterly. The system doesn't sit still — it evolves as the business does.
What clients get:⏱ Hours back every month👥 Fewer hires needed✅ Fewer mistakes⚡ Faster response times📊 Cleaner data
Packages

Three ways to engage

Start with a Proof Sprint to see how we work. Or come in with a bigger problem and go straight to Ops Ignition. Both paths lead to the same place.

Entry — one deliverable — no ongoing commitment
Proof Sprint
1–2 weeks
📋 One agent or automation
₪18–55K
Fixed price · USD $5K–15K

What's included

  • One problem, scoped tightly upfront
  • One agent or automation built and deployed
  • Human approval layer built in
  • Handover doc + basic monitoring

Example agents

  • Lead Qualification Agent
  • Meeting Notes → CRM
  • Follow-Up Draft Agent
  • Ticket Triage Agent

Good fit if

  • You want to see work before committing
  • One specific thing that needs fixing
  • You already have a CRM or ops tool
"Let's fix one thing properly. You'll see how we work — and what's possible."
3-month engagement — build, optimize, expand
Ops Ignition
3 months
🏗 Full system + agents
📍 Teams 15–100
₪45–65K
Paid monthly over 3 months
Month 1 — Build
Foundation + first agents
CRM or agent suite
  • Process map + data model
  • Pipeline + lifecycle design
  • 2–3 agents deployed
  • Before/after baseline set
Month 2 — Optimize
Fix, tune, add
Everything gets sharper
  • Agent performance review
  • One new automation
  • Dashboard + reporting
  • Team training session
Month 3 — Expand
Build the full picture
System compounds
  • Additional agent or workflow
  • Analytics layer
  • What We'd Build Next doc
  • Retainer proposal if wanted
"Anyone can configure a CRM. We build it so the AI layer works on top of it from day one."
Ongoing monthly — after Ignition or Proof Sprint
Autonomous Ops Partner
🔄 3-month minimum
📈 Compounds every month
₪12–30K/mo
Monthly · rolling after 3 months
Essential
₪12K/mo
  • Monitoring + fixes
  • Performance review
  • Small improvements
  • Monthly check-in
MOST POPULAR
Growth
₪18K/mo
  • Everything in Essential
  • One new automation/month
  • Dashboard updates
  • Quarterly roadmap session
Scale
₪25–30K/mo
  • Everything in Growth
  • One new agent/quarter
  • Advanced analytics
  • Priority support
"The business keeps changing. The ops system should keep up. That's what this is."
AI Agents

What we actually build

These aren't chatbots. Each one is a workflow with a defined scope, error handling, and a human review step before anything goes out.

🎯
Lead Qualification
Reads incoming leads, scores them, and routes to CRM. No manual first pass needed.
📋
Ticket Triage
Reads support requests, categorizes, assigns priority, drafts the first response. Done in seconds.
📝
Proposal Draft
Pulls from CRM, writes a scoped proposal draft, sends to rep for review before it goes anywhere.
🔄
CRM Auto-Update
Reads meeting notes, extracts the relevant data, updates the right fields. No copy-paste.
📧
Follow-Up Agent
Spots stale deals and drafts a follow-up. Rep reviews and sends in one click.
📊
Weekly CEO Brief
Pulls from CRM and boards every Monday. Summarizes what's moving, what's stuck, what needs attention.
Process

From first call to running system

Four steps. No surprises. Always starts with a free call.

01
Discovery Call
30–45 minutes. Free. We map the flow from lead to delivery and find where time is bleeding.
02
Proof Sprint or Ignition
One agent in two weeks, or a full three-month engagement. Every build starts and ends with a measurement.
03
Optimize
We tune what's running, add automations, build the reporting layer. The first version is never the last.
04
Partner
Monthly engagement if you want it. New agents quarterly. The system keeps up with the business.
About

Roy Harel

I've spent the last decade inside operations — building CRM systems, designing automation frameworks, and more recently building AI agents for companies that want their team working on fewer repetitive tasks. I've worked at monday.com, run implementations from first ERD to go-live, and built ops infrastructure for companies in Israel and the US.

The range of work I've done — real estate, construction, logistics, health-tech, professional services — means I don't approach every problem the same way. I map the actual workflow first, then build the system around it. That order matters.

SimpleOps is small on purpose. You work directly with me. When a project needs a specific skill — a developer, an automation specialist — I bring in the right person. But the design and delivery is mine throughout.

monday.com Zoho · HubSpot CRM Architecture AI Agent Design Make · n8n Israel + US
R
Roy Harel
Autonomous Ops Architect
10+
years in ops & CRM
3
active client industries
LinkedIn →
Get in Touch

Let's talk about
your operations.

A 30–45 minute call costs nothing. We'll go through your setup, identify where the biggest leverage is, and tell you exactly what we'd build — whether or not you work with us.

Working with companies in real estate, construction, and logistics across Israel and the US.

Book a time directly

Pick a slot that works. 30–45 minutes. No prep needed on your side.

30–45 Min Discovery Call

Free · No commitment · You'll leave with clarity either way

Book on Calendly →

Or send a note

Got it — we'll be in touch within 24 hours.